Hi! I’m I specialise in brand & content In a world, where brands are racing to go viral at the mercy of algo gods, I help hospitality + travel brands slow down and build something Think eco-lodges where wildlife coexists with ancient tribes and brands that shape unforgettable wilderness discoveries. My world is building that matter. For me, every project starts with one question: How can we what makes this brand extraordinary? I have led full-spectrum marketing initiatives – from digital to OOH (because great stories deserve to be everywhere). Having studied English literature, journalism, and hospitality business, my journey took me across Europe, Asia, and America. Award-winning projects in hotel valuations & feasibility studies, campaigns that make Instagram just one piece of a larger story, and strategic frameworks that transform into unforgettable I’m obsessed with understanding the deeper patterns underneath how people actually consume, connect, and express themselves. When not strategising, you’ll find me planning my next trek or writing my I live in with my partner and two handsome cats. Ready to build something meaningful You can find me at kanchanbalani.work@gmail.com or on LinkedIn.