Hi! I’m I’m a brand strategist. I’m crafting a new kind of – one that whispers instead of shouts, protects instead of depletes, and leaves stories instead of . Think secluded eco-lodges where wildlife coexists with ancient tribes and brands that shape wilderness discoveries with sustainability at their core. My world is building that matter. For me, every project starts with one question: How can we what makes this brand extraordinary? I have led full-spectrum marketing initiatives – from Spotify to OOH – and have helped brands (and their perfect audience). Having studied English Literature, Journalism and Global Hospitality Business, my journey spans three continents: Europe, Asia, and America. Award-winning projects in hotel valuations & feasibility studies, marketing campaigns that make Instagram just one piece of a larger story, and strategic frameworks that transform into unforgettable Beyond strategy sessions, you’ll find me hunting for marketing trends that matter or writing my I live in with my partner and two handsome cats. Ready to build something meaningful You can find me at kanchanbalani.work@gmail.com or on LinkedIn.